There are thousands of subcategories in which sellers can list their products. Detecting the right category is highly correlated to search visibility and thus profitability. If you are not in the right category as a seller, no matter how much you lower product price or invest in advertising, it will be very difficult to drive traffic.Subscribe
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While navigating difficulties of four main points individually – discovery, visibility, traffic and profitability – the primary challenge is to interconnect them to gain a higher level of business automation and optimization. Most sellers are ‘lost in translation’, trying to achieve their goals not knowing how these key points interconnect.
A Quick Analogy
When you are producing a fast formula one sports car, you must excel in all components no matter how small, in order to become superior in the market. As the car drives fast, it needs to be safe, secure, ergonomic and needs to have a strong yet smooth grip when making tight turns (aside other cars). The car might be fast, but if it does not have a good grip making turns, then it cannot achieve optimal performance. Similarly, discovery, visibility, traffic and profitability parameters are so highly correlated to each other in the Amazon marketplace that you cannot avoid one, launch a product anyway, and expect ideal results. The key to becoming successful and the leader in this space is to target components all together. Thus, one singular yet all-encompassing product that incorporates all the aforementioned functionality will lead to peak results.